NIN “Year Zero”: Incredibly cool backstory for new album

Everyone loves a mystery, including Trent Reznor, apparently.

Nine Inch Nails, Year Zero, Trent ReznorA few weeks ago I read about a new NIN song being leaked by being left in a bathroom on a flash drive. I had no idea it was part of an elaborate backstory to the new Nine Inch Nail’s concept album “Year Zero”

From RS’s “Rock and Roll Daily”:

“It all started with a NIN tour T-shirt. An overeager fan realized that the bolded letters on the back formed a phrase: iamtryingtobelieve, which if you add a .com to the end of it, takes us to the first piece of the puzzle. Here, we learn about the drug Parepin, which has been added to the water supplies of Orlando as protection against similar acts of bio-terrorism against Los Angeles and Anaheim in 2009 (or -13 BA‚Ķtry to keep up).”

The Echoing the sound site appears to be the nexus of the community springing up around the experience.

As someone who used to devour the liner notes of every cd I bought, and spend hours listening to music with my friends, I find this fascinating. Trent Reznor & co. have created a mythology and a community for the upcoming album, well before the release date.

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.
1 comment
  1. Yes, it’s a VERY interesting concept. I wonder how many linked websites there are…so far I think the press has identified five that are a part of the mythos.

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