Everyone loves a mystery, including Trent Reznor, apparently.
A few weeks ago I read about a new NIN song being leaked by being left in a bathroom on a flash drive. I had no idea it was part of an elaborate backstory to the new Nine Inch Nail’s concept album “Year Zero”
“It all started with a NIN tour T-shirt. An overeager fan realized that the bolded letters on the back formed a phrase: iamtryingtobelieve, which if you add a .com to the end of it, takes us to the first piece of the puzzle. Here, we learn about the drug Parepin, which has been added to the water supplies of Orlando as protection against similar acts of bio-terrorism against Los Angeles and Anaheim in 2009 (or -13 BA…try to keep up).”
The Echoing the sound site appears to be the nexus of the community springing up around the experience.
As someone who used to devour the liner notes of every cd I bought, and spend hours listening to music with my friends, I find this fascinating. Trent Reznor & co. have created a mythology and a community for the upcoming album, well before the release date.