Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.
  1. using both…but mostly Facebook. Linkedin seems littered with recruiters and pretty thin in terms of capabilities. I like facebook ok, but it has it’s issues too. A lot of the content associated with groups is pretty thin. I will say that Facebook certainly has far more momentum – at least as measured by requests for friends/connections.


  2. I find it both sites to be great in it’s own right, however I will say that from others I have heard that Facebook is very hard to network when no one knows you. It’s primarily based on who knows you. Worse than being in school where the cool folks still wouldn’t allow you in the group only this time you are at your computer.

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