The Online Community Metrics 2007 research report has been posted on the Online Community Research Network. You can download the report from the OCRN home page.
Some of the most significant findings published in this study include:
• Metrics options: a wide-ranging list of new and different metrics which respondents found valuable apart from the norm of page visits and unique visitors.
• Desired metrics: a valuable wish list that has been complied by online community professionals for online community professionals.
• Tools for collecting metrics: a highlighted graph on data collected to see what the best services, tools and techniques are for collecting and analyzing online community data.
• Demonstrating ROI: Quantifying the value of community efforts for management.
• Advice: Top tips accumulated for community managers concerning best practice metrics.
Our research is predicated on the belief that the best source for information regarding online communities continues to be other online community professionals. A quote from the report:
“Numbers tell a story, but numbers only tell part of the story. Metrics are important – page views, new threads & posts, etc all tell you hard growth facts. But part of community is organic — how the culture is developing, how many people are forming deeper relationships with each other — these are important things for community growth that can’t be measured.”
Again, the full report can be downloaded from the Online Community Research Network home page: http://www.onlinecommunityresearch.com
This research study is conducted as part of the recently launched Online Community Research Network (OCRN).
The OCRN is a collaborative research effort of online community professionals to better understand the challenges of building and managing online communities. You can find more information on the OCRN home page, if you are interested.
Enjoy the report!