Mattel – Still batting .000

My posts from last summer about the Mattel recall crisis have been getting a lot of traffic lately, so I thought I would post an update.

We followed Mattel’s guidance on requesting shippers for a replacement (or in certain cases, refund) in August of last year. The follow up from Mattel to date? Nothing. Nada. Zilch.

I have to congratulate Mattel on their “ignore the problem and it will go away” strategy, as it worked on us. We totally forgot about it… except when we go to make purchase decisions about toys for our daughter or as gifts.

Original posts here:
Mattel: How not to handle a PR crisis,
How to avoid a PR crisis: Starbucks

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.

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