Current Research: Online Community Marketing, Engagement and Growth

The Online Community Research Network is kicking off our next research project to study online community marketing, member engagement and growth strategies.

The goal of the study is to get direct feedback from community managers and strategists about:

  • most effective ways to market their communities
  • the definition of community member engagement
  • best practices for fostering member engagement
  • fostering community health and and driving growth

We have found that the best source of information about community best practice and strategy comes from the collective experience of real-world practitioners.

If you would like to participate in the study, please send me an email (bjohnston@forumone.com) with your contact info, your organization, and a link to, or description of the communities you manage or guide.

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.

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