Marketing & Online Communities: Final Agenda Set

We are just over a week away from the Marketing & Online Communities conference, which will be held November 5th at the Tribeca Grand in New York City. The event promises to be an informative and interactive discussion of the intersection of marketing and online communities. We still have a few seats left, so if you would like to participate in the event, please register here: http://moc08.eventbrite.com .

Our intention with holding the Marketing & Online Communities conference is to explore of the intersection of marketing and online communities. Marketing agencies and teams are playing a key role in the development of online communities, and more generally, in the use of social media. But, there are several key issues, including:

  • Many marketing teams are still focused on quarterly-driven results and think in a campaign mentality, versus building long term relationships.
  • Many community hosts are struggling with appropriate forms of marketing, and in developing appropriate engagement programs.
  • Community members don’t want to feel manipulated or interrupted in their community experiences, and they want to have conversations, as opposed to being “talked at” by brands.

We chose our topic and speaker lineup to highlight healthy attitudes and best practices in building relationships with online communities.

Our session and breakout topics, and session leads will include:

  • Designing for Conversation
    Heather Gold, Subvert.com
  • The Social Web: How Consumers and Brands are Connecting Online
    Elisa Camahort Page – BlogHer
    Kendra Bracken – Fleishman-Hillard
  • Secrets of Successful Community Campaigns
    Heather Lutrell – 3jane / indieclick
    Belinda Lang – American Express
  • Community Generated Media: Giving Customers a Voice and Companies Insight
    David Rubinstein – ExpoTV
    Michael Liefer – Swirl
  • The Role of PR: “Public Relationships “
    Brad B McCormick – Porter Novelli
  • Moderating Your Brand
    Mike Passcucci – Mzinga
  • Brand Monitoring in A Web 2.0 World
    Steve Broback – Parnassus Group
  • Integrating Customer Communities in to the Marketing Mix
    Peter Friedman, Moderator – LiveWorld

Again, if you would like to participate in the event, please register here: http://moc08.eventbrite.com .

If you have any questions, feel free to contact me.

The tag for the event is #moc2008

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.

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