Online Communities and Sustainable Development: Supporting “Green” and Beyond

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.
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  1. […] principles is around balancing the different dimensions of the problem. Bill Johnston also wrote a good post on this subject. Only with sophisticated IM techniques can be find this balance – spreadsheets aren’t going […]

  2. Here at Headshift, we’ve been helping finalists of a UK based environmental competition, supported by the National Endowment for Science, Technology and the Arts (NESTA) to raise awareness, and engage stakeholders, through the use of social media – a fairly obvious, but under-utilised, approach.

    I traveled the country, by public transport, meeting the groups and helping them get to grips with wordpress, twitter, flickr, yahoo pipes, google maps, bloglines and more. The idea was that, in addition to their work being all about the reduction of CO2, their approach to PR and Marketing had to be sustainable beyond the initial burst of media interest in what they’re doing.

    You can find my series of blog posts discussing the social media techniques and tools that environmental groups (and others) can use on the Big Green Challenge blog: http://www.biggreenchallenge.org.uk/tag/social-media/

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