Announcing Community Manager Appreciation Day #CMAD

Last Friday, Jeremiah Owyang had a simple question: Is there a national day recognizing the work of Community Managers? The question spawned a conversation, which spawned a proposal for the day of recognition:

That day is today. Happy Community Manager Appreciation Day!

Every fourth Monday in January will be Community Manager Appreciation Day.

Community Managers have a challenging and exciting role. One the one hand, they are called on to be the personification of their organization to the online communities that they manage. One the other hand, they are also charged with being the advocate for the community back to the organization. Sort of like a benevolent double agent 🙂 The role of the community manager is evolving quickly as well, and we are starting to see the “swiss army knife” aspects of the role mature in to distinct roles on the community team: community product manager, moderator, internal community manager, social media manager, social ux designer, and many more disciplines.

We should take time to celebrate the folks doing the hands on work of shaping, supporting and nurturing online communities.

Background about Community Manager Appreciation Day from Jeremiah’s blog:

Now, Recognize A Community Manager, Every 4th Monday of January
While we agree with common manners to always thank someone after they’ve helped you, just take a moment to pause.. and think. Why would someone willingly go through the above mentioned challenges? Because of their passion to improve the company, and help customers have a better relationship.  In many cases, a genuine ‘thank you’ can mean more than a yearly customer satisfaction survey. Take the time to recognize and thank the community manager that may have helped you while you during your time of need.
If you’re a customer, and your problem was solved by a community manager be sure to thank them in the medium that helped you in.  Use the hashtag #CMAD.
If you’re a colleague with community manager, take the time to understand their passion to improve the customer –and company experience. Copy their boss.
If you’re a community manager, stop and breathe for a second, and know that you’re appreciated.  Hug your family.
This isn’t just about a single role, but a bigger trend of making product and services more efficient, and thereby our world a little bit more efficient and sustainable.
I happily endorsed this proposal along with the following community leaders Jeremiah pulled together over the weekend:

Connie Benson, Rachel Happe, Jake McKee, Sean O’Driscoll, Lane Becker, Dawn Foster, Thor Muller, Amy Muller and Jeremiah Owyang.

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.
4 comments
  1. Love this idea! Plan to spread the word and recognize some great community managers around the web!

  2. […] Jeremiah Owyang kicked this off last year by suggesting we take a day every year to celebrate and acknowledge folks who work as community managers and related roles like community strategist, community support, customer outreach… basically, anyone who has the job of reaching out to customers online and building and growing relationships. […]

  3. […] Community Manager Appreciation Day, for me, is an opportunity to reflect on where we’ve been as a practice and as a formative industry, and where we are going. […]

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