Announcing Structure3C – Strategies for the Collaborative Economy

Today I’m taking a big (and scary) step in my professional practice – I’m going out on my own to launch a new venture: Structure3C.

It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift, and given my experience with and passion for online community, crowdsourcing and collaboration, I see a huge opportunity to help.

So, the “official” pitch:

Structure3C helps organizations develop vision and strategy to thrive in the Collaborative Economy.

Through the lens of the “3C”s – Crowd, Online Community & Collaboration – we develop strategies, programs and experiences that connect brands and customers in meaningful, valuable and equitable ways.

In the next 3 weeks I will be:

  • Kicking off a research project to get an initial baseline of Brand’s understanding of, interest in, and readiness for the impact of the Collaborative Economy.
  • Announcing a strategy development workshop in SF in early March.
  • Chairing the Collaborative Economy Conference in SF on Feb 25-26.

Please wish me luck. If I can be of help to you or your organization, please reach to me at or 415.299.9638.

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.
  1. Good luck Bill! I’m excited to see you get this off the ground. Please let me know how I (and/or TheCR) can help you as you build Structure3C.

    Enjoy the ride!


  2. Congrats Bill!

  3. Exciting stuff, Bill. Looking forward to following your journey!

  4. Best wishes Bill. You are a community leader (in both senses) and I’m excited to see how Structure3C evolves and matures. I know there is big need for this type of strategic work in the rapidly evolving world online presence, community and collaboration. Definitely let us know how Brandle can help you. BTW, I really like the name.

  5. Wishing you luck, but knowing indeed it is about leveraging your learning… which you are great at!

  6. All the best to you Bill! No question your passion and expertise will take you far here. Really looking forward to watching your future accomplishments.

  7. Best of luck, Bill. I know that this will be great.

  8. Bill, congrats, and we wish you the best of luck (not that you need it!) from the Crowd Companies council, I’m sure, we will be talking just as frequently, if not more! For the crowd!

  9. Wow, ballsy move – Godspeed!

  10. […] Launching Structure3C on February 4, 2015 to help brands create successful customer communities and crowdsourcing initiatives […]

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