Thoughts on the State of Community Management 2015 Report

Last week my friends and colleagues at The Community Roundtable released their annual “State of Community Management” report. This is the fifth year for the report, and the Roundtable team surveyed over 200 global organizations.

Key Points & Findings include:

  • An overview of the excellent Community Maturity model, as well as case studies on ho Microsoft and Johnson Controls have extended the model for internal use.
  • Organizations are still struggling to show ROI (less than 50% in Best In Class organizations).
  • Community Management, as a role and discipline, needs more internal investment and support.
  • Advocacy program need to mature beyond the “MVP Model”.
  • Findings on programming to boost community engagement.

You can view the executive summary here:

And register for the full report here.

I recommend taking the time to download and read the full report.

While at Forum One, I published a similar report in 2008. It’s interesting to note the places where the understanding of the practices and discipline of Community Management have advanced, and where progress seems slower (ROI, Organizational Structure).

I’d love to hear your thoughts and comments! What is your take on the State of Community Management?

Bill Johnston - Founder, Structure3C. Former Head of Community at Dell & Autodesk. Mobile: (415) 233-6914 Twitter: @billjohnston LinkedIn: http://www.linkedin.com/in/billj In a sentence: Seasoned online community and social media executive and advisor with over 15 years experience developing large scale online communities, social media initiatives and successful online product strategies.

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