Blog

The Value of Community Ecosystems

In short: many organizations are missing the community opportunity because of a short sighted focus on transactional value in the context of specific use cases. Growth-minded companies are fully embracing community as a concept and integrating community ecosystem development practices into the fabric of their business with great success.

Developing Communities for Collaborative Innovation

This is a short post to recap the online workshop I did with David Spinks of CMX about developing Collaborative Innovation Communities. Below you will find an overview of the session, the slide deck from the session, a link to the companion worksheet and the working list of brand-based CI communities and innovation platforms we've been tracking at Structure3C.

Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward

The Customer Community

Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive "digital transformation" and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies

The Future of Crowdsourcing: An Interview With Bastian Unterberg of Jovoto

Bastian Unterberg is the founder and CEO of Jovoto, a Berlin-based platform that enables global brands and enterprise businesses to solve design and innovation challenges – ranging from new product design to sustainable architecture – with a community of over 60,000 creative professionals. In 2013, Wiley published Bastian’s book, “Crowdstorm – The Future of Innovation, Ideas and Problem

Beyond Ideas: Building Open Innovation Communities

Open Innovation Communities - where companies and customers collaborate on ideas for new products and services - can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation - Lego Ideas, Dell's IdeaStorm,