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To Develop a Community, Think Network First

We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking "Network" means you are considering the full set of relationships among stakeholders, assets, and increasingly, artificial intelligence actors that could potentially be developed. From the baseline of network, a more holistic strategy can be created that is inclusive of community, social, and digital innovation.

Purpose Will Power Future Online Communities

Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. "Your reason for getting up in the morning." Bryan Dik PhD - Professor of Psychology at Colorado State & Cofounder of Jobzology The Fine Line Between Engagement & Manipulation Growthhacking, gamification, content snacks and personalization. Your feed

Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member's (a.k.a customer's) needs. Organizations have methodologies for developing goals and objectives, yet I continue to be surprised at how many organizations are missing research as a core part of their online community development process. Even for organizations

Introducing Network Thinking: A Mobile Approach to Customer Communities

Customer Communities Don't Have To Be Complicated We know companies that invest in creating networks of relationships perform better than those that don’t. We also know that customers connected to a company’s "network of relationships" are more valuable. One of the best ways to create a customer network is to develop online communities. There are myriad vendors,

The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most organizations. The missing ingredient? Community Management.

Collaborative Economy Roundup for the Week of November 23, 2015

As the United States prepares to celebrate Thanksgiving this week, the team at Structure3C is thankful for another great week of growth and development in the #CollaborativeEconomy. We also have some exciting news to share: Bill Johnston (Founder of Structure3C) was nominated in the first cohort of Fellows for the Life Reimagined Institute. Read the full news