For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and delivering timely and actionable insight and 2) Managing large networks of relationships at scale.
I was honored to be asked to keynote the SWARM Community Managers Conference in Sydney this week, hosted by conference Co-Founders Alison Michalk and Venessa Paech. The conference featured a range of topics and an impressive group of expert practitioners sharing their views on Community building. My keynote focused on the need for a modern
We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking "Network" means you are considering the full set of relationships among stakeholders, assets, and increasingly, artificial intelligence actors that could potentially be developed. From the baseline of network, a more holistic strategy can be created that is inclusive of community, social, and digital innovation.
File under: blog posts I never thought I would be writing - but excited that I am. It's been an interesting journey to get here (and I'm certain it will continue to be), but I'm very pleased to announce that we will hosting the Online Community Unconference in Mountain View, CA on May 21ist. > You
INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with:First, the working assumption here is that most of
Cross-posted from the OC Report: Where does the community team belong in a commercial organization? This topic came up at our recent Online Community Roundtable and we ran out of time before we could properly discuss, so I thought I would queue up the discussion here. The responsibility for Online Community in many organizations is