The Value of Community Ecosystems

In short: many organizations are missing the community opportunity because of a short sighted focus on transactional value in the context of specific use cases. Growth-minded companies are fully embracing community as a concept and integrating community ecosystem development practices into the fabric of their business with great success.

Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and we see Community, Crowd and Collaboration as the social contexts in which technology and humanity will interact for the betterment (or detriment) of humankind. The C3/A3 project will explore the technological, business and societal implications of this next wave of change and offer a helpful path forward

The Customer Community

Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive "digital transformation" and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies

Beyond Ideas: Building Open Innovation Communities

Open Innovation Communities - where companies and customers collaborate on ideas for new products and services - can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation - Lego Ideas, Dell's IdeaStorm,

To Develop a Community, Think Network First

We need a new and more holistic approach to develop modern communities. Using network as a blank canvas allows you to create strategy from drawing from the largest possible pool of value. Thinking "Network" means you are considering the full set of relationships among stakeholders, assets, and increasingly, artificial intelligence actors that could potentially be developed. From the baseline of network, a more holistic strategy can be created that is inclusive of community, social, and digital innovation.

Purpose Will Power Future Online Communities

Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. "Your reason for getting up in the morning." Bryan Dik PhD - Professor of Psychology at Colorado State & Cofounder of Jobzology The Fine Line Between Engagement & Manipulation Growthhacking, gamification, content snacks and personalization. Your feed