structure3c

We help you Unlock the full value of online community.

Structure3C helps you understand market context and customer needs

Companies face increasing pressure to discover new prospects, delight existing customers and continuously innovate product offerings and customer experiences. Online Communities can help drive growth and innovation, but most companies don’t have the relevant experience or internal talent. That is where we come in. Founded by industry pioneer Bill Johnston and staffed by a network of experienced community builders from the public and private sectors, Structure3C helps clients transform existing programs, launch new communities, and develop forward-looking strategies for community-based growth and innovation.

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Structure3C can help you

Launch New Communities

Structure3C designs modern community experiences based on a combination of primary research, best practices, and emerging trends. We guide your community from concept to launch and deliver the programs, tools and expert advice you need to ensure your new community thrives and creates value.

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Transform Existing Community Programs

Is your community not living up to its potential? We assess community programs and drive improvements to platforms, programs, and teams to ensure your community delivers maximum value for you and your community members.

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Drive Innovation & Growth

We help clients go beyond single-purpose destination communities and develop full community ecosystems that deliver value across all business functions, and create competitive differentiation and growth through the power of networks. From our groundbreaking research into purpose as the ultimate means of engagement, to our pioneering work with open innovation communities , and our future-state research into AI and Agent-based engagement models, Structure3C is uniquely positioned to partner with organizations that want to drive growth and innovation through their community initiatives.

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How we help (and where we shine)

Research & Evaluation

Research & Evaluation

We help you understand market context and customer needs, and audit current community experiences to establish a baseline from which to evolve.

Community Ecosystem Strategy

Community Ecosystem Strategy

We help you maximize community impact and value by engaging all relevant community & social media touchpoints.

Community Experience Design

Community Experience Design

We design modern communities that delight your members and meet their needs through mobile experiences and product integration.

Program Development

Program Development

We develop strategic programs to help grow community engagement and drive measurable and valuable outcomes.

Organizational Design & Development

Organizational Design & Development

We align client teams and stakeholders around community vision and value, develop resourcing plans, and build team capacity.

Exponential Technology Strategy

Exponential Technology Strategy

We scale your community’s value by integrating emerging tools and trends (AI, Agents & Collective Intelligence) into community programs.

Advisory Services

Advisory Services

We provide ongoing strategic advising and mentoring to support community program implementation.

Speaking & Briefings

Speaking & Briefings

We offer overview briefings & workshops to update you on modern community market and trends.

Some of the brands we’ve partnered with...

Leadership

Bill Johnston

President & CEO Bill Johnston

Bill has focused on developing thriving in-person and online communities throughout his career. He designed and launched TechRepublic.com, quickly growing to 2 million members in less than 2 years. He has developed, launched and led successful community initiatives for Autodesk and Dell, connecting millions of customers and creating upwards of $100 Million in financial impact. While at Forum One, he established the first large-scale conference series for community professionals, and pioneered the concept of the “community of community managers”. He has consulted for and advised some of largest organizations in the world, including The Global Fund, Cisco, Salesforce and IBM. He also makes excellent crepes.

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Chief Strategy Officer Brian Pagels

Brian has spent his career building online communities for influential public and private sector organizations. He’s crafted holistic online community strategies for Salesforce, the National Academy of Engineering, and IBM and trained AARP, Bill & Melinda Gates Foundation, and World Bank staff on best practices in community management. For more than two years he served as community manager for the Robert Wood Johnson Foundation’s Alumni Network, and advised United Way Worldwide on the design and growth of their global social intranet platform. By night, he plays guitar and sings in the The Beanstalk Library.

Director of Research & Operations Sharon Johnston

Sharon shares dual professional passions of user experience research and business operations. She was a founding member of the Autodesk usability team, and pioneered techniques for remote usability testing. Sharon’s private practice clients included Adobe, MarketMetrics and Oracle. Armed with an MBA from Dominican University, Sharon keeps operations at Structure3C running smoothly. When Sharon is not hard at work growing Structure3C she’s planning whirlwind trips around the globe with her family.

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